Colors Gone Bad


entrprenuer bob golownia

  • Your spouse calls and says come home quickly. He knows not to go any further until you see the new paint color. The perfect canary yellow paint color you painstakingly picked for the living room now looks like a sickly shade of green.
  • Or you walk in after being out and  that perfect elegant red in the front hall has dried to a lovely shade of pink.
  • Or you really thought the purple you picked from the manufacturer’s color chip was going to work great with the new couch.

SureSwatch was designed so that you no longer have to deal with Colors Gone Bad!

bathroom paint colorsPaint is like a colored film, the color of the surface that you are painting over can affect the new color that you are trying to achieve. For example, painting over an existing blue wall with a bright yellow can produce an off-shade of green instead of the yellow color shown by the paint manufacturer’s color chip.   “Show-though” of the original wall color is most common with bright, vibrant colors.  Earth tones, beiges, pastels, etc. generally do not have show-through issues.  Such colors have good “covering” or “hiding” power.

That is why we developed SureSwatch as a clear film. SureSwatch clear film provides color accuracy that a white material cannot because a clear film shows the effect an existing wall color can have on a new paint color topcoat.  Painting a test patch over white cardboard or plastic can give you a false positive because the cardboard or plastic blocks the original wall color from showing through the new coat of paint.  That means you might like the color chip of the paint, but when put the paint on your wall, the color might be different.

In developing the SureSwatch we wanted it to be simple to use but there is actually quite a bit of complex science behind the using a painr swatchproduct’s design and function. The clear material is specially designed so that any type of paint will adhere to it, similar to how paint adheres to a wall. Also, the tackiness of the adhesive needed to be just right for easy, clean removability. The thin flexible material looks and feels like paint.  The Primer Decider gray shades were carefully chosen to block (or “hide”) the original wall color while at the same time having little or no effect on the new color.  In general, lighter grays are for lighter new colors and darker grays are for darker new colors.   You make the choice with your own eyes!

SureSwatch was created to address the unexpected so there are no more painting surprises. Have a question? Our technical team addresses all types of technical and scientific questions on SureSwatch™ and the Primer Decider™ in the FAQ section. To send your own question please contact us at